No One Cares About Your Brand More Than You
The above statement might not seem like breaking news, but when you look at the way a lot of brands act, it might be less understood than you think. In a post that should be required reading for any...
View ArticleClik here to view.
Your Brand’s Checklist for Twitter
If you’re brand isn’t on Twitter, then check out these posts to get you up to speed. If you’re already on Twitter, then congratulations. You’re already well on your way to developing a solid new media...
View ArticleClik here to view.
A Brand Purpose Model
What gap does your brand fill? Status Symbol – Rolex, Mercedes-Benz, Prada Facilitator – Facebook, WordPress, Google Identifier – Philadelphia Eagles, Xbox 360, Harley-Davidson Loyal Friend – Coca...
View ArticlePeople Think Personal, Not Business
Does your business or organization have a personality? No? Not really? Well, you better get cracking. Because it seems to me that, except in special situations, people don’t think of businesses in...
View Article
